Your VISION! This is your idea. Express it boldly and positively. You want to start a business. Maybe you want to start a new division in your company, or embark into a new territory. Something wonderful and creative is ready to burst out. Be true to your vision as much as possible. You may have to compromise a little along the way, but start out clear and strong.
There are probably a hundred things that you can do well to be successful and make money. But what can you do wonderfully well, be happy AND still make money. Hopefully that is part of your vision.
Let’s face facts straight on. Businesses fail every single day. Thousands fail before they even get started. Every year hundreds of fledgling stores or services fail after a few short turbulent months. Some may last a little while longer, but they are destined to fail. Why? Because they didn’t bother to define their market AND their place in that market! Many, many businesses flourish, only to die later; a slow, unanticipated death. They never saw failure coming. They didn’t take the time to define their vision and goals effectively.
The Mission Statement defines the company’s business, its goals and objectives, and the manner of reaching those objectives. A Vision Statement expresses the desired future position of the company. Mission and Vision Statements contain elements of each other and are often combined to provide a statement of the company’s purposes, goals and values. Sometimes the two terms are used interchangeably.
In any event, take the time to clarify your thoughts, your vision and the path you want to take to achieve that vision.
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